Motorcraft is an auto parts brand of American automotive corporation Ford Motor Company.
The Ford Motor Company launched this auto parts division in 1972 to provide replacement parts and original equipment parts. Motorcraft was originally launched in the 1950s with and was temporarily discontinued after Ford had purchased the Autolite trade name and utilized it as their primary auto parts brand.
Today the two brands are synonym of engineering, quality, and reliability.
FORD MOTOR COMPANY GENUINE PARTS
Genuine Parts are the original equipment (OE) for Ford, Lincoln and Mercury vehicles and help restore new-vehicle-like performance and reliability. All Genuine Parts are backed by Ford Motor Company and built with the engineering expertise that can only come from a manufacturer with over 100 years of experience.
Motorcraft® parts are recommended by Ford Motor Company and offer high-quality, vehicle-specific applications for Ford, Lincoln and Mercury vehicles at competitive prices. That means they fit right the first time, helping to reduce vehicle downtime and comebacks.